Hey, we’re Waterloo Media. Even if you think you’ve never heard of us, we’ve probably crossed paths around town. You might listen to one of our eight radio stations every morning on your way to work. Or maybe you’ve found yourself at one of our iconic community events, like Blues on the Green. You could have even clicked on a digital ad we created the last time you were on your phone.
So, who are we exactly? We’re a media company made up of music loving, experienced marketing professionals who want to help you reach customers in engaging ways. We have media veterans who have spent decades building relationships around town sitting beside recent college grads who can answer your toughest social media questions, and everyone in between. Our team represents the rare combination of experience and forward thinking, bringing the best of each to the table.
Our Austin roots go back to 1939 (history buffs check out our timeline), but we know it’s not a sleepy college town anymore. It moves fast (unless you’re on any major highway between 7A – 7P), and it can be hard to keep track of all the opportunities out there. That’s where we can help.
Our process begins with listening. We ask a lot of questions to learn about your challenges. From there, we identify your ideal target customers, what drives them, and what sets you apart from competitors. Finally, we’ll work with you to develop a custom plan to fit your needs and achieve your short and long term marketing goals.
Austin radio listeners first heard the call letters KTBC.
Lady Bird Johnson becomes the new licensee of KTBC.
Lady Bird Johnson launches 93.7 KLBJ-FM, a Freeform Rock format. One of the first true album oriented rock stations in the country.
KTBC changes call letters to KLBJ-AM as a tribute to the founding presidential family owners, Lyndon Baines Johnson and Lady Bird Johnson.
KLBJ-AM introduces the “News-Talk” format which is still in use today.
LBJ, Inc. purchases 93.3 KHHT and launches an all 70s hits format as KHHT.
LBJ, Inc. partners with Sinclair Telecable to form LBJS Broadcasting, adding 101.5 KROX-FM and 107.1 KGSR-FM, raising our total to 5 stations.
LBJS purchases Oldies 103.5 KEYI, our 6th station.
Emmis Communications partners with LBJS Broadcasting to form Emmis Austin Radio.
103.5 KEYI becomes KBPA (Bob-FM), its current adults hits format.
Emmis moves 107.1 KGSR to 93.3 and launches the current Regional Mexican format on 107.1 KLZT.
Emmis adds its 7th station and launches Spanish contemporary format Latino 102.7.
93.3 KGSR adds the frequency 97.1 and partners with Austin City Limits to become ACL-Radio.
Emmis moves ACL-Radio to 97.1 and launches soft adult contemporary format STAR 93.3.
Emmis sells it’s majority ownership to minority partner, Sinclair Telecable. Waterloo Media is born!