Target Audience
39 year old man, small business owner, professional. Powerful need for news and insight.
35 – 64
Years Old
Mid to
Upper Income
Male 65.9%
Female 34.1%
College Degree
or More
Austin’s first radio station, NewsRadio KLBJ hit the airwaves in 1939 as KTBC and has been a main stay in the market for over 80 years.
In 1981, KLBJ became “News Talk”, and continues to be Austin’s only 24 hour “News” and “Talk” radio.
KLBJ-AM can be heard all the way from Dallas, to Corpus Christi, and from Houston to Kerrville.
The lineup on KLBJ during the weekday has over 150 years of experience on the station, making them Austin’s most experienced and trusted radio personalities.