Blue collar male, married, three kids, $50k a year, soccer, religion, culturally attached to Mexico, lives in East Austin
18 – 49
Degree or GED
La Z is 100% in Spanish with live and local programming which reflects the culture, personal values, entertainment and music choices of its listeners.
The station plays a combination of Banda, Norteño, Cumbia, Tierra Caliente, Ranchero, and Corrido music.
Winner of the National Association of Broadcasters Marconi Award for Spanish Station of the Year in 2014 and the Monitor Latino Award for the Best Regional Mexican Station in a Medium Market in 2016.