WHY EVENT MARKETING?

 

Another effective promotional strategy utilizes special events like concerts, tailgates, or sporting events to connect companies and their current/prospective customers. This face-to-face interaction allows companies to educate and engage their target customers through sampling or interactive activities.  At Advertise ATX, we have unique access to dozens of long-standing events and concerts in Austin, and we know how to incorporate radio and digital tactics to maximize businesses' ROI. 

 
 
 

 

A FEW OF THE EVENTS WE PARTNER WITH
 

 
  Blues on the Green  is Austin's largest FREE concert series. A family and pet friendly summer tradition, featuring homegrown music on the Zilker Park greens.

Blues on the Green is Austin's largest FREE concert series. A family and pet friendly summer tradition, featuring homegrown music on the Zilker Park greens.

  UT Football Tailgates  before all 6 of the Longhorn's home games. Complete with tents, beer and fans.

UT Football Tailgates before all 6 of the Longhorn's home games. Complete with tents, beer and fans.

 
 
  SXSW  music draws in more than 300,000 attendees from all over the world. 

SXSW music draws in more than 300,000 attendees from all over the world. 

  ACL Music Festival  brings music lovers together for two weekends of remarkable music and a distinctive Austin vibe. 

ACL Music Festival brings music lovers together for two weekends of remarkable music and a distinctive Austin vibe. 

 Over 80,000 people each year gather alongside the downtown streets to watch the  Chuy’s Children Giving to Children Parade  with giant inflatable balloons, festive holiday floats, spectacular marching bands, Santa and more.

Over 80,000 people each year gather alongside the downtown streets to watch the Chuy’s Children Giving to Children Parade with giant inflatable balloons, festive holiday floats, spectacular marching bands, Santa and more.


Other events include:

  • KGSR's Woofstock
  • KGSR's Unplugged at the Grove
  • KLBJ-AM's Small Business Festival
  • KLBJ-AM's Operation "Thank You"
  • KLBJ-FM's Sunset Concert Series
  • 101X Homegrown Live
  • 101X Concert Series
  • 101X Indie X-Mas
  • UT Football Watch Parties
  • NFL Watch Parties