WHY EVENTS?

Another effective promotional strategy utilizes special events like concerts, tailgates, or sporting events to connect companies and their current/prospective customers. This face-to-face interaction allows companies to educate and engage their target customers through sampling or interactive activities.  We have unique access to dozens of long-standing events and concerts in Austin, and we know how to incorporate radio and digital tactics to maximize businesses' ROI. 

A Few Events We Produce and Partner With

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Summer Cinema series

Each summer, a total of 4,000 Austinites come out to picnic and enjoy a favorite film. 

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Unplugged at the Grove

For 25 years people have flocked to the Shady Grove, an Austin original, to enjoy live music with friends. Over 15,000 people make it out over the season.

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UT Football Tailgates 

Complete with tents, beer, and fans before all 6 of the Longhorn's home games.

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SXSW

From swanky hotels to local watering holes, we produce live broadcasts across Austin during the SXSW Music Festival, which brings hundreds of thousands to Austin each March. 

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EL VERANAZO FUTBOLERO

A festival celebrating Mexican culture with pre-gaming and Mexican League soccer matches during the day and concerts at night for 11,000 fans at the Dell Diamond.

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Woofstock

An annual donation drive that collects hundreds of items for local animal shelters in exchange for an exclusive concert for Austin's animal lovers.

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Blues on the Green 

Austin's largest FREE concert series. A family and pet friendly summer tradition, featuring homegrown music on the Zilker Park greens.

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ACL Music Festival 

Bringing music lovers together for two weekends of remarkable music and a distinct Austin vibe. 

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Día del Niño

In Mexico, Children's Day is celebrated on April 30th to remind children they are valued and loved. Join 2,000 Austin kids and their families for games, face painting and more!

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Chuy’s Children Giving to

Children Parade

Over 80,000 people each year gather alongside the downtown streets to watch the giant inflatable balloons, festive holiday floats, spectacular marching bands, Santa, and more.

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HOMEGROWN LIVE

This monthly concert series has exclusively featured emerging, local rock artists for over 15 years.

Other events include:

  • KLBJ-AM's Operation "Thank You"
  • KLBJ-FM's Sunset Concert Series
  • 101X Concert Series
  • 101X Indie X-Mas